How To "KILL"

A Business

in ten easy steps...

1. Don't Advertise

Just pretend everyone knows what you have to offer

2. Don't Advertise

Tell yourself you don't have time to spend thinking
about promoting your business

3. Don't Advertise

Just assume that everyone knows what you have to sell

4. Don't Advertise

Convince yourself that you've been in business so long that customers will automatically come to you

5. Don't Advertise

Forget that there are potential customers that would
do business with you if reminded

6. Don't Advertise

Forget that you have competition trying to attract
your customers away from you

7. Don't Advertise

Tell yourself that it costs too much and you
don't get enough out of it

8. Don't Advertise

Overlook the fact that advertising is an investment, not an expense

9. Don't Advertise

Be sure not to provide an adequate advertising
budget for your business

10. Don't Advertise

Forget that you have to keep reminding your established
customers that you appreciate their business

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